How to Actually Make Text Look Interesting

Ty­pog­ra­phy is not merely the process of ar­rang­ing font on a page. It is a liv­ing crea­ture; it feels joy in an ex­cla­ma­tion point, takes deep sighs at pe­ri­ods, grabs con­scious­ness with each bold strike and begs for un­der­stand­ing in the space be­tween every italic.