- Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users—the desire engine.
- At the heart of the desire engine is a variable schedule of rewards: a powerful hack that focuses attention, provides pleasure, and infatuates the mind.
- Our search for variable rewards is about an endless desire for three types of rewards: those of the tribe, the hunt and the self.
In advertising, marketers reinforce a behavior by linking to the promise of reward. “Use our product,” they claim, “and you’ll get laid”; it’s the gist of many product pitches from soap to hamburgers.
http://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html#
The first step to developing something great is to have a real problem. You can't solve a problem properly if you don't experience it firsthand.
via kennethreitz.com
via blogs.hbr.org
I like to define a minimal viable product as the quickest and simplest way to test a product idea in the open market. The MVP can be as simple as a signup form, or first prototype, or screenshots. The most important thing about MVP’s is how quickly you can put it out there to start getting feedback from your potential customers or whom you think your customers might be.
via mccannatron.com